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Healthy Eating

Entries in high-sugar cereals (1)


EWG’s Report on Worst Kid’s Breakfast Cereals: More Sugar Than Snack Cakes and Cookies

Breakfast is an important part of starting off a productive day, providing nutrition, energy, and focus, but not all breakfasts are created equal, especially when it comes to kids’ cereals.

The Environmental Working Group (EWG) just published a report that examined 84 popular Highest sugar content in the EWG report. Stock photo.cereals for sugar content, finding that most had more sugar than your average snack cakes and cookies.

The nonprofit research and consumer advocacy group found that children who eat high-sugar breakfasts have more problems at school.

“They become more frustrated and have a harder time working independently than kids who eat lower-sugar breakfasts. By lunchtime they have less energy, are hungrier, show attention deficits, and make more mistakes on their work,” said the EWG.

Topping the EWG’s list for most sugar in a kid’s cereal was Kellogg’s Honey Smacks at nearly 56 percent sugar content by box weight. “A one-cup serving of Honey Smacks packs more sugar than a Hostess Twinkie,” said the group.

EWG Top 10 Worst Kid’s Cereals for Sugar Content (sugar percentage by box weight)

  • Kellogg’s Honey Smacks – 55.6 percent
  • Post Golden Crisp – 51.9 percent
  • Kellogg’s Froot Loops Marshmallow – 48.3 percent
  • Quaker Oats Cap’n Crunch OOPS! All Berries – 46.9 percent
  • Quaker Oats Cap’n Crunch Original – 44.4 percent
  • Quaker Oats Oh’s – 44.4 percent
  • Kellogg’s Smorz – 43.3 percent
  • Kellogg’s Apple Jacks – 42.9 percent
  • Quaker Oats Cap’n Crunch Berries – 42.3 percent
  • Kellogg’s Froot Loops Original – 41.4 percent

The EWG finds that overall, only one in four kids’ cereals meets the voluntary guidelines proposed earlier this year by the federal Interagency Working Group on Food Marketed to Children – a panel of federal nutrition scientists  and marketing experts assembled by Congress in an effort to fight childhood obesity in the United States.

For ready-to-eat cereals, the federal interagency guidelines recommend that there be no more than 26 percent added sugar by box weight.

The EWG would like to see even stronger federal guidelines proposed, saying that, “they should limit sugar content in cereal to no more than 15 percent, a bar already met by a number of children’s cereals, not the 26 percent cap currently proposed. They should be mandatory, not voluntary.”

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